ROCKINBEAUTY began as a small dream with a big vision. Founded by Lydia Marcos, who is a beauty mogul and a skincare expert for over 25 years in the professional beauty industry.

"Most makeups are only temporary cover-ups", and her mission is to not only focus on covering the flaws. She sought to create a brand that not only enhanced the outer beauty but also empowered individuals to feel confident in their skin. She is also a passionate advocate for clean and effective results when it comes to beauty products.